Great Jones

The good Goods

Custom Packaging Solution for
a Direct-to-Consumer Kitchenware Startup


Great Jones Goods, a direct-to-consumer kitchenware startup, had initially launched their business with a range of pots and pans. However, their one-size-fits-all packaging proved to be inadequate, leading to product damage during shipping, wasted space, and increased shipping costs. Seeking a solution to address these challenges and enhance their brand image, they approached Flyleaf for assistance.

The overall objective was to create custom packaging for their three main product sets: the Fully Baked Bakeware Set, Patty Cake Duo Set, and Breadwinner Loaf Duo Set. The primary goals were to ensure product protection during shipping, optimize space utilization, and provide a premium unboxing experience for their customers.


Box packaging


Strategy & Mapping
Product Development